Support for Brands that Feel

Choose the kind of support your brand needs most right now. From brand strategy to gentle mentorship — I’m here to guide you.

A vintage typewriter with daisies on the keys and a large bouquet of daisies in the background.

Aura Brand Lab’s Offerings

Choose the offer that fits your needs best — each option can be tailored to you.

  • Who it’s for:

    Creatives, coaches, and soulful entrepreneurs ready to shape a brand that feels alive from the inside out.

    What you get:

    • Discovery Session (90 min): together, we dive into your values, vision, and voice.

    • Brand Core Document (Notion/PDF): emotional triggers, archetype, positioning, tone.

    • Storytelling Framework: your narrative, metaphors, messaging, and voice nuances.

    • Tone & Atmosphere Guide: the essence of your brand in words and visuals.

    • Next Steps & Launch Roadmap: gentle guidance to move forward with clarity.

    Process & Timing:

    • 2 Zoom calls or Loom + email; Notion/PDF (Kick-off + deep review + follow-up guidance).

    • 4–6 weeks of collaboration with drafts and in-between support

    Investment:

    €500 per project (50% upfront, 50% post-delivery)

    What you’ll gain:

    A heartfelt brand identity, messaging that resonates, and a clear plan grounded in your essence.

  • Who it’s for:

    Soul-led brands seeking clarity in their market space, gentle storytelling, and a path of sustainable growth.

    What’s included:

    • Everything in the Emotional Brand Strategy package, plus:

    • Positioning Deep Dive: defining your unique audience and “brand space.”

    • Content Strategy Blueprint: hooks, categories, and formats (feed, Reels, newsletter).

    • Rhythm & Cadence Plan: a nourishing posting structure that feels consistent, not pressured.

    Process & Timing:

    • 2 Zoom calls or Loom + email (Discovery, Planning, Wrap-up)

    • 4–6 weeks with your brand’s strategy delivered as a template + guide

    Investment:

    €600 per project (50% upfront, 50% post-delivery)

    What you’ll gain:

    A serene, authentic presence in your market: clear, confident, and true to your rhythm.

  • Who it’s for:

    Brands ready to translate their mood, energy, and meaning into visuals.

    Format 1 — Light Direction:

    • Emotional mood board, palette, and stylistic references

    • Visual rhythm + tone check

    • DIY photography/video guidance

    • 1 Zoom or Loom + Visual Brief (Notion/PDF)

      Duration: ~4 weeks • €320

    Format 2 — Deep Direction:

    Includes Light Direction, plus:

    • 1–2 example post designs (text + visual tone)

    • Micro-guide for emotionally rich writing

    • 2 Zoom calls or Loom + notated documents

      Duration: ~4–5 weeks • €420

    Format 3 — Full Styling Pack:

    Includes Deep Direction, plus:

    • Canva templates for posts & stories

    • 3 Reel/script or audio ideas

    • Content calendar(template) + category rubrics

    • 2 Zoom sessions or Loom + chat support

      Duration: ~4–6 weeks • €520

    What you’ll gain:

    A cohesive and emotionally aligned visual identity with tools to express your brand with confidence and creativity.

  • Who it’s for:

    Entrepreneurs, creators, or SMM specialists who already have a brand strategy but desire steady support, feedback, and guidance to stay aligned.

    A space for your brand to breathe and grow with guidance.

    What’s included:

    • 2 personalized Zoom sessions (or Loom videos + written/audio feedback — your choice)

    • Visual & tone-of-voice check-ins

    • Monthly account review (messaging, rhythm, visuals)

    • Emotional + strategic support in your current stage

    • Direct communication between sessions (via chat or voice)

    Process & Timing:

    • Monthly cycle with regular calls or feedback videos

    • Flexible agenda tailored to your needs

    Investment:

    €250 / month (subscription model, no minimum term)

    What you’ll gain:

    A trusted co-creator holding your vision with clarity and care, guiding your brand softly toward its next chapter.

  • Who it’s for:

    Creators, small brands, or freelancers who manage their page independently but want gentle guidance, regular clarity, and reassurance along the way.

    What’s included:

    • One 60-minute strategy session (Zoom or Loom + feedback)

    • Mini brand/account audit — visual presence + messaging clarity

    • One-month structure with content directions

    • One written review — either a caption, bio, or visual suggestion (based on what needs support)

    • Personal development pointers: tone of voice, visual rhythm, storytelling hooks

    • Written summary with improvement points

    Process & Timing:

    • Monthly rhythm, flexible timing — designed to give clarity without pressure

    Investment:
    €180 / month

    What you’ll gain:

    Gentle guidance, direction, and encouragement — so you never feel like you’re building your brand alone.

  • Who it’s for:

    Brands who dream of a social media presence that feels alive and consistent, yet soft and intentional. This is for you if you want to show up beautifully online without the constant pressure of “what to post next.”

    What’s included:

    • Weekly content creation: feed posts & story sets designed in your brand’s tone and mood

    • Caption writing that carries your brand’s voice — clear, warm, and true to you

    • Gentle community care: replying to comments & light DM support

    • Monthly insights: an easy-to-understand report with soft recalibration steps

    • Consistent visuals that nurture trust and connection with your audience

    Process & Timing:

    • Monthly subscription (starting from one month, renewable at your rhythm)

    • Content created in gentle cycles: planned, approved, then shared

    • Communication via Notion/Email/Chat to keep the flow easy and pressure-free

    Investment:

    €500 / month

    (payment in monthly cycles, no long-term commitment required)

    What you’ll gain:

    Peace of mind and space to focus on your craft. Your social media will carry the same atmosphere as your brand: consistent, intentional, and full of heart. No rush, no noise — just presence that feels alive.

A Note Before You Begin

If something here speaks to you, even softly — I’d love to hear about your brand, your vision, or even just a beginning idea.

You don’t need a polished concept to start. You just need the desire to build with meaning, not urgency.

If you prefer written communication, I fully support that. But if you'd like a short intro call to connect — we can gently explore next steps together.

I’m here to hold space for your process, at your rhythm.

With warmth,
Lilia ~ Aura Brand Lab

Brand Strategy Request Form

This short form will help me understand your story, your needs, and where your brand is heading. Once I review your answers, I’ll get back to you with personalized follow-up questions — and if needed, we can schedule a short call (up to 20 minutes) to get to know each other better. (But many clients prefer written communication, which I fully support.)

  • Hands holding a small bouquet of lavender flowers with a purple ribbon around the stems, outdoors in a field of lavender.

    “The brand started to feel like me.”

    — Lovellié

    With Lovellié, something quietly clicked into place. The strategy wasn’t just a plan — it became a reflection. Of intention. Of care. Of the way the founder wanted to be felt. That’s when it started to resonate. Not just with her, but with every person who touched the brand.

  • Scenic view of a mountain valley with green hills, some buildings, and a small stream, under partly cloudy sky.

    “I feel much more confident now.”

    — Alina, WAY

    With your support and guidance, I feel much more confident. You’ve developed an unbeatable strategy for me that fully reflects who I am — my state, my rhythm, my essence. Now I know what to do and how to share it in my blog while staying true to myself. 😌

  • A woman and a young girl walking through a lush green orchard, holding hands. The woman is wearing a floral dress and a straw hat, and is carrying a wicker basket. The girl is dressed in a white dress and pink hat, holding a small basket. A dog walks ahead of them.

    “People couldn’t wait for the season to begin.”

    — Shchedri Lany

    Once we reconnected to the emotion behind the brand, everything changed. Visitors began arriving not just for berries or lavender, but for the feeling. The warmth. The memory they carried home with them. That atmosphere became magnetic.

FAQ

  • It begins slowly, with space to land.
    Here’s the rhythm of our work together:

    1. Connect – You fill out the intro form and share your vision
    2. Clarify – I send gentle follow-up questions, and we may schedule a short alignment call if needed
    3. Co-Create – We move into the depth of your chosen package
    4. Deliver – You receive your strategy, visual language, or content system, depending on the offer
    5. Support – If you choose, we continue with light mentorship or full SMM support

    This flow is intentionally simple, designed to meet you where you are.

  • Each offering has its own tempo:
    – Strategy packages usually unfold over 3–6 weeks
    – Visual/branding support may take 2–4 weeks
    – Mentorship or SMM runs month by month, at your pace
    Exact timing depends on your chosen offer and our shared responsiveness — but I’ll always guide you gently through it.

  • Not necessarily. Many clients prefer written communication — and I fully support that. You’ll receive questions in a form, and we’ll follow up as needed. If something feels unclear, we can always hop on a short, relaxed call (20–30 min) to align.

  • That’s perfectly okay. The intro form is also a way to feel into what you need. Once you fill it out, I’ll suggest the most aligned option — or even a custom flow if that feels better.

  • Yes. If after strategy or visual work you feel called to stay in touch, you can choose between:
    – Light Support (monthly check-ins & guidance)
    – Full SMM (content, stories, engagement)
    – Ongoing mentorship (brand growth & evolution)

    I’m here for the slow unfolding — not just a quick fix.