Support for Brands that Feel

Choose the kind of support your brand needs most right now. From brand strategy to gentle mentorship — I’m here to guide you.

A vintage typewriter with daisies on the keys and a large bouquet of daisies in the background.

Aura Brand Lab’s Offerings

Choose the offer that fits your needs best — each option can be tailored to you.

  • Who it’s for:

    Creatives, coaches, and soulful entrepreneurs ready to shape a brand that feels alive from the inside out.

    What you get:

    • Discovery Session (90 min): Together, we dive into your values, voice, and vision.

    • Brand Core Document (Notion/PDF): Defines your emotional triggers, archetype, positioning, and tone.

    • Storytelling Framework: Your brand’s narrative—metaphors, messaging structure, voice nuances.

    • Tone & Atmosphere Guide: Describes visual & verbal mood (soft yet clear, poetic yet purposeful).

    • Next Steps & Launch Roadmap: Gentle implementation guidance, without pressure.

    Process:

    • 2 Zoom calls or Loom+email; Notion/PDF (Kick-off + deep review + follow-up guidance).

    • 4–6 weeks of collaboration, with messaging drafts and support between sessions.

    Investment:

    €500 per project

    Payment: 50% upfront, 50% post-delivery

    What you’ll gain:

    A heartfelt brand identity, messaging that resonates, and a clear plan grounded in your essence.

  • Who it’s for:

    Soul-led brands seek clarity in market placement, gentle storytelling, and sustainable growth.

    What’s included:

    (All from Package 1, plus):

    • Positioning Deep Dive: Identify your unique audience and brand “space”.

    • Content Strategy Blueprint: Story hooks, categories, formats (e.g., feed, reels, newsletter).

    • Rhythm & Cadence Plan: A nourishing posting structure—slow, consistent, soulful.

    Process & Timing:

    • 2 Zoom calls or Loom+email (Discovery, Planning, Wrap-up)

    • 4–6 weeks of work + template delivery

    Investment:

    €600 per project (includes all from Package 1)

    Payment: 50% upfront, 50% on delivery

    What you’ll gain:

    A serene market presence that feels authentic, even while growing thoughtfully.

  • Who it’s for:

    Brands ready to translate their mood, energy, and meaning into visuals.

    Format 1 — Light Direction:

    • Emotional mood board, palette, and stylistic references

    • Visual rhythm + tone check

    • DIY photography/video guidance

    • 1 Zoom or Loom + Visual Brief (Notion/PDF)

      Duration: ~4 weeks • €320

    Format 2 — Deep Direction:

    Includes light direction, plus:

    • 1–2 example post designs (text + visual tone)

    • Micro-guide for emotionally rich writing

    • 2 Zoom calls or Loom + notated documents

      Duration: ~4–5 weeks • €420

    Format 3 — Full Styling Pack:

    Includes deep direction, plus:

    • Canva templates for posts & stories

    • 3 Reel/script or audio ideas

    • Content calendar(template) + category rubrics

    • 2 Zoom sessions or Loom + chat support

      Duration: ~4–6 weeks • €520

    What you’ll gain:

    A cohesive & emotionally aligned visual identity with tools to feel confident in your creative expression.

  • Who it’s for:

    Entrepreneurs, creators, or SMM specialists who already have a brand strategy in place but desire regular support, feedback, and guidance to stay aligned with their vision.

    What’s included:

    • 2 personalized Zoom sessions (or Loom videos + written/audio feedback — your choice)

    • Visual & tone-of-voice check-ins

    • Monthly account review (messaging, rhythm, visuals)

    • Emotional + strategic support in your current stage

    • Direct communication between sessions (via chat or voice)

    Process & Timing:

    • Monthly cycle with regular calls or feedback videos

    • Flexible agenda tailored to your evolving needs

    Investment:

    €250 / month

    (Subscription model — no minimum term)

    What you’ll gain:

    An emotionally present co-creator who holds your vision with clarity, strategy, and care.

  • Who it’s for:

    Creators, small brands, or freelancers who manage their page independently but want regular direction and a sense of support, without diving into a full strategy again, or an after-strategy phase.

    What’s included:

    • One 60-minute strategy session (Zoom or Loom + feedback)

    • Mini brand/account audit — visual presence + messaging clarity

    • One-month structure with content directions

    • One written review — either a caption, bio, or visual suggestion (based on what needs support)

    • Personal development pointers: tone of voice, visual rhythm, storytelling hooks

    • Written summary with improvement points

    Process & Timing:

    • Monthly rhythm, with flexible timing and no urgency

    • Designed to give you light clarity, creative direction, and emotional support — without the overwhelm

    Payment Format:

    • Monthly fixed rate (€180) — includes the full touchpoint bundle

    • No long-term commitment; continue as needed based on your energy and needs

    What you’ll gain:

    Direction, reassurance, and soft support — so you’re not walking this path alone, even if you lead your brand yourself.

  • Who it’s for:

    Clients who’ve already completed brand strategy with me and now want their content brought to life — slowly, soulfully, and consistently.

    What’s included:

    • Weekly content creation (posts + stories)

    • Engagement support (DMs, comments, community care)

    • Monthly insights: analytics + soft recalibration

    • Full alignment with your brand’s tone, mood & pace

    Process & Timing:

    • Monthly subscription, starting from 1 month

    • Based on the existing strategy (not available standalone)

    Investment:

    From €500 / month

    (customized depending on scope)

    What you’ll gain:

    Peace of mind — your brand is being expressed with care and emotional integrity.

A Note Before You Begin

If something here speaks to you, even softly — I’d love to hear about your brand, your vision, or even just a beginning idea.

You don’t need a polished concept to start. You just need the desire to build with meaning, not urgency.

If you prefer written communication, I fully support that. But if you'd like a short intro call to connect — we can gently explore next steps together.

I’m here to hold space for your process, at your rhythm.

With warmth,
Lilia ~ Aura Brand Lab

Brand Strategy Request Form

This short form will help me understand your story, your needs, and where your brand is heading. Once I review your answers, I’ll get back to you with personalized follow-up questions — and if needed, we can schedule a short call (up to 20 minutes) to get to know each other better. (But many clients prefer written communication, which I fully support.)

  • Hands holding a small bouquet of lavender flowers with a purple ribbon around the stems, outdoors in a field of lavender.

    “The brand started to feel like me.”

    — Lovellié

    With Lovellié, something quietly clicked into place. The strategy wasn’t just a plan — it became a reflection. Of intention. Of care. Of the way the founder wanted to be felt. That’s when it started to resonate. Not just with her, but with every person who touched the brand.

  • Scenic view of a mountain valley with green hills, some buildings, and a small stream, under partly cloudy sky.

    “I feel much more confident now.”

    — Alina, WAY

    With your support and guidance, I feel much more confident. You’ve developed an unbeatable strategy for me that fully reflects who I am — my state, my rhythm, my essence. Now I know what to do and how to share it in my blog while staying true to myself. 😌

  • A woman and a young girl walking through a lush green orchard, holding hands. The woman is wearing a floral dress and a straw hat, and is carrying a wicker basket. The girl is dressed in a white dress and pink hat, holding a small basket. A dog walks ahead of them.

    “People couldn’t wait for the season to begin.”

    — Shchedri Lany

    Once we reconnected to the emotion behind the brand, everything changed. Visitors began arriving not just for berries or lavender, but for the feeling. The warmth. The memory they carried home with them. That atmosphere became magnetic.

FAQ

  • It begins slowly, with space to land.
    Here’s the rhythm of our work together:

    1. Connect – You fill out the intro form and share your vision
    2. Clarify – I send gentle follow-up questions, and we may schedule a short alignment call if needed
    3. Co-Create – We move into the depth of your chosen package
    4. Deliver – You receive your strategy, visual language, or content system, depending on the offer
    5. Support – If you choose, we continue with light mentorship or full SMM support

    This flow is intentionally simple, designed to meet you where you are.

  • Each offering has its own tempo:
    – Strategy packages usually unfold over 3–6 weeks
    – Visual/branding support may take 2–4 weeks
    – Mentorship or SMM runs month by month, at your pace
    Exact timing depends on your chosen offer and our shared responsiveness — but I’ll always guide you gently through it.

  • Not necessarily. Many clients prefer written communication — and I fully support that. You’ll receive questions in a form, and we’ll follow up as needed. If something feels unclear, we can always hop on a short, relaxed call (20–30 min) to align.

  • That’s perfectly okay. The intro form is also a way to feel into what you need. Once you fill it out, I’ll suggest the most aligned option — or even a custom flow if that feels better.

  • Yes. If after strategy or visual work you feel called to stay in touch, you can choose between:
    – Light Support (monthly check-ins & guidance)
    – Full SMM (content, stories, engagement)
    – Ongoing mentorship (brand growth & evolution)

    I’m here for the slow unfolding — not just a quick fix.