A Story of Slow Growth, Soulful Brands, and Quiet Power
Meet the Creator
Hi, I’m Lilia.
And like many women, I spent years searching.
Not just for work that felt like mine, but for a version of life that felt like me.
I changed places, roles, languages.
Tried to follow the roadmap.
Chased safety.
Until one day, something in me whispered louder than all the plans:
You’re meant to create.
It wasn’t a plan.
It was a pull.
The kind you don’t explain — you follow.
So I started building, quietly.
First — a field. Then — a brand.
And then, a space where softness, depth, and strategy could belong in the same breath.
That’s how Aura Brand Lab was born.
From the longing to return to what’s real.
From the choice to no longer run — but root.
Aura is more than a studio.
It’s a sanctuary for soulful, feminine, aesthetic brands that don’t want to shout, but still want to be seen.
It’s where I bring together both sides of me: the strategist with structure and clarity and the woman who listens to feelings, softness, and the quiet things that matter.
And now I offer this space to you.
To the woman who wants to build something that feels like home.
To the one who's tired of noise, and ready for truth.
To the one who knows:
Her brand is more than a business.
It’s a reflection. A reclamation. A remembering.
What I believe:
That branding can be an act of care.
That you can grow slowly and still succeed.
That your business can feel like poetry and still sell powerfully.
That you don’t have to choose between beauty and depth — you can have both.
And if you’re reading this, you might be at the beginning of your return.
Your version of coming home.
If that’s also about you — welcome in.
Let’s create something quiet, powerful, and wholly yours.
♡ If any part of this story stirred something in you…
I’ve created a few ways to walk this path together:
Pieces of My Story
➤ BA in Organizational Management
➤ Certification in Travel Management
➤ Certification in Interior Design
➤ Certification in Internet Marketing
➤ Meta Certification in Marketing Analytics (Foundations)
I hold a BA in Organizational Management, but my path was never linear. I followed what sparked my curiosity: travel, aesthetics, strategy, and storytelling.
Over time, I became certified in Travel Management, Interior Design, and Internet Marketing — and later deepened my understanding through META’s certification in Marketing Analytics.
This blend of structure and intuition now lives at the heart of my work: helping sensitive brands feel seen, understood, and beautifully expressed.